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Why Clean-Label Millet Hampers Move Units
Clean-label, vegetarian
Ambient + long shelf life
Dry mixes, noodles & pasta simplify warehousing. Target ≥ 75% life at load.
Basket value ↑
Curated bundles lift ASP vs single SKUs; SRP outers speed store execution.
Good / Better / Best Assortment (Exporter’s View)
| Tier | What's inside (RGPL) | Where it sells | Unit wt. | Case | Shelf life |
|---|---|---|---|---|---|
| GOOD | Instant Mix (200–250 g) + Millet Snack (80–120 g) | Value retail, convenience, corporate | 280–320 g | 12 | 9–12 mo |
| BETTER | 3 × Instant Mix (Upma/Khichdi/Pongal) or 2 × Instant Mix + 1 × Millet Pasta 250 g | Grocery chains, hypermarkets | 1.0–1.2 kg | 8 | 9–12 mo |
| BEST | Millet Pasta ×1, Noodles ×2, Instant Mixes ×3, Snacks ×2 (+ greeting) | Modern trade gifting, e-commerce, CXO | 1.6–2.2 kg | 6 | 12 mo |
Export Pack & Shelf-Life Specifications
Cartons
GOOD/BETTER SRP shipper (tear-away front)
BEST Rigid gift box + brown master
Codes & Dates
EAN-13 (unit), GTIN-14 (case), LOT/Batch, MFD + BBE (buyer format)
Shelf life
Pasta/Noodles/Mixes: 12 mo • Snacks: 6–9 mo • Load with ≥ 75% life remaining
Suggested HS chapters (confirm locally): Pasta/Noodles 1902 • Mixes 1901/2106 • Snacks 1904/2106
Region-Wise Labelling Checklist (GCC • ASEAN • EU/UK • US)
GCC
ASEAN
EU/UK/US
Sleeve note: “Contains X sealed packs. See individual packs for nutrition & allergens.”
PO-to-Vessel Logistics Timeline
Ports: Chennai/Tuticorin (sea) • Chennai (air). Incoterms: FOB/CIF; DDP air on request.
Ready SKUs (RGPL Spotlight)
RGPL Festive-Lite Duo
Instant Mix 200–250 g + Millet Snack 80–120 g
Case 12 | 9–12 mo
RGPL Festive-Lite Duo
Instant Mix 200–250 g + Millet Snack 80–120 g
Case 12 | 9–12 mo
RGPL Family Entertainer Hamper
Pasta ×1, Noodles ×2, Mixes ×3, Snacks ×2 (+ greeting)
Case 6 | 12 mo
Certifications: ISO 9001:2015 • HACCP • FSSAI • APEDA — batch-wise COAs on request.
Merchandising & Sell-Through Tips
QA & Compliance Checks Before Load
FAQ
Q1. What shelf life do RGPL hampers ship with?
A. 12 months for pasta, noodles and instant mixes; 6–9 months for snacks, with ≥75% life remaining at load.
Q2. Can we do private label with just a sleeve change?
A. Yes. BOM remains identical; we swap to your sleeve/artwork. Typical PL MOQ: 1,000 units/SKU.
Q3. Incoterms and ports?
A. FOB/CIF from Chennai or Tuticorin (sea); Chennai (air). DDP air available on request.
Q4. English + local language on packs?
A. Supported: Arabic/English (GCC), Thai/Malay + English (ASEAN), EU/UK and US formats.
Q5. What’s inside the “BETTER” hamper if we don’t want extras?
A. Three instant mixes, or two instant mixes plus one millet pasta (250 g).
